Services

Marketing and communications

The demand for greener products and sustainable services is growing steadily. Opportunities abound for far-sighted companies and responsible marketers.

We help you to:

• Develop marketing strategies and campaigns to promote your greener products and services to customers, staff and suppliers. This includes concepts, creative, production and media planning.
  
  
• Assist with internal and external communications to build momentum and publicize your greening progress and achievements
  
  
• Consult on product innovation to extend your range and grow your sales.
  

Good green marketing is not always straightforward. We make sure your claims about environmental performance are scientifically accurate and avoid charges of 'green washing' - and damage to brand reputation.

Secondly, marketing sustainability is about being open and credible and 'walking your talk.' So a company which claims its products are green is advised to be on its own green path too. We help facilitate your journey so your communications are authentic.

Business greening

Enthusiastic managers or green champions in business will want to engage and enthuse staff and executives to get behind the sustainability drive. We can help deepen change using persuasive communications and change processes to:

• Build your company's business case for sustainability to gain staff acceptance and board endorsement
  
  
• Design internal information and awareness campaigns to inspire and motivate staff.
  
  
• Help you reduce costs and increase eco-efficiencies in energy, water, materials use and wastage through more sustainable actions and systems.
  
  
• Compile regular information packages customized for your business and sector to keep you abreast of changes and trends.

We also communicate your company's sustainability journey internally and externally to publicise your successes and achievements. We can also advise on formal reporting on JSI Sustainability Index and King lll reporting requirements.

Social marketing

Many government departments, conservation organisations and corporate social responsibility programmes want to encourage sustainable behavior change in communities. We will:

• Design and implement public education and awareness campaigns.
  
  
• Manage public participation and community events.
  
  
• Create and distribute effective marketing and promotional materials.
  
  
• Publicise progress and achievements to the community and media
  
  

Our approach has helped raise recycling participation rates to 80% of households in suburbs where we are working as part of the City of Cape Town's Think Twice kerbside collections programme.