Portfolio


Marketing Campaigns

Centre for Renewable and Sustainable Energy Studies (University of Stellenbosch)

This campaign promotes the Centre's pre-eminence in renewable energy research and development. Individual advertisements were designed to feature wind, solar, wave and biomass energy.

Bettalight Solar Lighting Systems

A magazine print campaign to reach farmers, rural communities and other off-grid readers, backed up by radio interviews and other PR. When the campaign broke, our client was receiving 60-70 inquiries a day.

City of Cape Town/Waste Control

These advertisements were developed as part of a public awareness and education programme for Waste Control, contractors to the City of Cape Town. The purpose: to motivate recycling behaviour change amongst householders in the South Peninsula suburbs of the Cape. After a year, the level of participation in recycling by all households reached 80%, which is excellent internationally . (See 'Case Studies' for more detail.)

Master Organics

Established 40 years ago as a family business and now the biggest seller of organic compost in the Cape, Master Organics was given a rebranding and fresh look to communicate an informal, no-frills family-brand personality.

Corporate Identity

Cullinan & Associates is one of South Africa's leading environmental law firms. We were asked to update their corporate identity and come up with a new positioning line. The new logo incorporates elements of sky, water and earth using colour in an abstract, holistic form.